Is this the scariest advert ever? Japanese tyre commercial comes with its own disclaimer and health warning.
If terrifying your target audience was proven to also make them buy your product, the marketing team behind this offering from Autoway Tires would deserve a great deal of credit.
As it is, many who watch may end up so scared by what they have seen that they can’t even concentrate on the tag line and product details at the end.
The advert has been designed to show how the company’s tyres can perform in extreme dangerous or unpredictable conditions.
It begins with a warning message which reads: “Not for the faint of heart.
“Please refrain from watching the content if any of the following applies to you: - Have any mental or physical health concern and may have to see a doctor regularly.
(I am not even going to watch it. I am a complete wuss. Is it really scary?)
so i just watched this and the cat, who is sitting next to me at the moment, FREAKED OUT and nearly ran away, haha, awwww